Last Updated: June 23, 2026

1. Introduction

Welcome to Anna Bakes ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights.

2. The Data We Collect About You

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data: includes first name, last name, and username or similar identifier.
• Contact Data: includes billing address, delivery address, email address, and telephone numbers.
• Transaction Data: includes details about payments to and from you and other details of products and services you have purchased from us.
• Marketing and Communications Data: includes your preferences in receiving marketing from us and our third parties and your communication preferences.

3. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you (e.g., fulfilling your bakery orders).
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• To manage our relationship with you, including asking you to leave a review or take a survey.
• To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.

4. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

5. Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

6. Contact Us

If you have any questions about this privacy policy or our privacy practices, please contact us via the information provided on our Contact page.